Some feel that Advertising is all fun & games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy.
If you want to join Advertising, brace yourself for the Jolt of Disillusionment.
Advertising may seem frivolous from the outside, & quite trivial in the moment, but it has a huge impact when you look at the big picture.
By framing [culture], shaping [people], carving [brands] and building [content], Advertising creates an intangible impact, that's no funny business.
For you, I deconstruct it all in this podcast.
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Some feel that Advertising is all fun & games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy.
If you want to join Advertising, brace yourself for the Jolt of Disillusionment.
Advertising may seem frivolous from the outside, & quite trivial in the moment, but it has a huge impact when you look at the big picture.
By framing [culture], shaping [people], carving [brands] and building [content], Advertising creates an intangible impact, that's no funny business.
For you, I deconstruct it all in this podcast.
In this episode, I share my point of view on storytelling in advertising and how brand narratives are shaped through premise and human insights.
I ask and wonder,
Is it ok to tell the same stories again?
Don’t we have any new stories any more?
Have all stories been told by brands already?
Are we rehashing the same stories and narrative structures?
Do we need to tell the same stories again and again?
Advertising Not a Funny Business
Some feel that Advertising is all fun & games, some think it's stupid easy, some say, "it's just Advertising! You are not saving lives!" and most people think, most of it is trashy.
If you want to join Advertising, brace yourself for the Jolt of Disillusionment.
Advertising may seem frivolous from the outside, & quite trivial in the moment, but it has a huge impact when you look at the big picture.
By framing [culture], shaping [people], carving [brands] and building [content], Advertising creates an intangible impact, that's no funny business.
For you, I deconstruct it all in this podcast.
