What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
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What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
E08 - Nate & Greg Explore: Authenticity in an Artificial World
Adventurous CMO
37 minutes
5 months ago
E08 - Nate & Greg Explore: Authenticity in an Artificial World
This week, our hosts Nate and Greg get real about what authenticity means in a world where AI is shaking up how we create and connect. They dive into the chaos and opportunity of AI-powered marketing but remind us all that behind every tool, there’s a human beating heart driving courage, creativity, and connection. Nate and Greg break down why agencies aren’t just about problem-solving anymore, they’re the champions of bravery and transformation. They talk speed vs. craft, the thrill (and the...
Adventurous CMO
What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
