What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
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What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
This week on Adventurous CMO, Nate Spees and Greg Gibson dove into a topic that’s been dominating conversations everywhere, from client meetings to team discussions and LinkedIn feeds: AI. They unpacked its presence in creative work and collaboration, exploring what it truly meant for building brands in this moment of change. Spoiler: it wasn’t the death of creativity, but it marked a significant shift! How brands chose to navigate this new landscape mattered. This wasn’t a conversatio...
Adventurous CMO
What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
