What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
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What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
ACMO EP10 - Creativity Is the Risk Worth Taking with Jacques Spitzer
Adventurous CMO
51 minutes
4 months ago
ACMO EP10 - Creativity Is the Risk Worth Taking with Jacques Spitzer
What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
Adventurous CMO
What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
