It feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win.Differentiating your company within an emerging category can be just as powerful.(And it’s not all on you to explain what your new category means.)In the final episode of Season 2, Jason Gatoff, VP of Product Marketing at Pendo, shares a ton of great advice, including:--- Why colleagues and key stakeholders should be part of your messaging journey--- ...
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It feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win.Differentiating your company within an emerging category can be just as powerful.(And it’s not all on you to explain what your new category means.)In the final episode of Season 2, Jason Gatoff, VP of Product Marketing at Pendo, shares a ton of great advice, including:--- Why colleagues and key stakeholders should be part of your messaging journey--- ...
Not enough people talk about using your intuition during messaging development. Because it’s a total secret weapon.The best product marketing teams have a gut sense about which messages will land with their customers, resulting in stronger hypotheses and faster messaging development cycles. And you can learn how to build your messaging intuition too.In this episode of Adventures in Messaging, Jordan Greene, Senior Director of Product Marketing at Outreach, shares how his team nurtures th...
Adventures in Messaging
It feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win.Differentiating your company within an emerging category can be just as powerful.(And it’s not all on you to explain what your new category means.)In the final episode of Season 2, Jason Gatoff, VP of Product Marketing at Pendo, shares a ton of great advice, including:--- Why colleagues and key stakeholders should be part of your messaging journey--- ...
