It feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win.Differentiating your company within an emerging category can be just as powerful.(And it’s not all on you to explain what your new category means.)In the final episode of Season 2, Jason Gatoff, VP of Product Marketing at Pendo, shares a ton of great advice, including:--- Why colleagues and key stakeholders should be part of your messaging journey--- ...
All content for Adventures in Messaging is the property of Emma Stratton and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
It feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win.Differentiating your company within an emerging category can be just as powerful.(And it’s not all on you to explain what your new category means.)In the final episode of Season 2, Jason Gatoff, VP of Product Marketing at Pendo, shares a ton of great advice, including:--- Why colleagues and key stakeholders should be part of your messaging journey--- ...
Research does more than just inform product positioning and messaging — it helps build conviction around how to move forward as a company.The key is to ask specific and nuanced questions; listen to what the research is telling you; and pivot accordingly.In this episode, Kevin Garcia, Head of Product Marketing at Retool, offers awesome advice on how to approach research with an open mind and rigorous practices like:--- How to define the scope of your research based on time, goals and prioritie...
Adventures in Messaging
It feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win.Differentiating your company within an emerging category can be just as powerful.(And it’s not all on you to explain what your new category means.)In the final episode of Season 2, Jason Gatoff, VP of Product Marketing at Pendo, shares a ton of great advice, including:--- Why colleagues and key stakeholders should be part of your messaging journey--- ...
