Deep-dive into marketing and advertising from two veterans who have been at leading ad agencies, Fortune 500 companies and worked on some of the most iconic brands in the world.
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Deep-dive into marketing and advertising from two veterans who have been at leading ad agencies, Fortune 500 companies and worked on some of the most iconic brands in the world.
Audience Everywhere: Why Media Fragmentation Is Good.
Adventures in Marketing Podcast
32 minutes 50 seconds
1 year ago
Audience Everywhere: Why Media Fragmentation Is Good.
Audiences here, audiences there, audiences everywhere! More consumer choices available to consume content make it more difficult for advertisers to build reach and create impact. We discuss some of the changes to the media landscape and how it alters traditional go-to-market planning.
Adventures in Marketing Podcast
Deep-dive into marketing and advertising from two veterans who have been at leading ad agencies, Fortune 500 companies and worked on some of the most iconic brands in the world.
