'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'.
In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips and tactics that you’ll be able to dash off and implement right away, and provide insights that will start your brain cogs whirring.
No fluff.
No unjustified hype.
No gimmicks or flash-in-the-pan tactics.
Just great conversations with the brightest minds in local marketing.
A BrightLocal Podcast.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'.
In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips and tactics that you’ll be able to dash off and implement right away, and provide insights that will start your brain cogs whirring.
No fluff.
No unjustified hype.
No gimmicks or flash-in-the-pan tactics.
Just great conversations with the brightest minds in local marketing.
A BrightLocal Podcast.
Melissa Popp on Consumer-Centric Storytelling in Content Marketing
Adventures in Local Marketing
49 minutes 17 seconds
1 year ago
Melissa Popp on Consumer-Centric Storytelling in Content Marketing
Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd.
Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation shortcomings for SMEs, measuring ROI, and so much more. Seriously, this episode is jam-packed!
Adventures in Local Marketing
'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'.
In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips and tactics that you’ll be able to dash off and implement right away, and provide insights that will start your brain cogs whirring.
No fluff.
No unjustified hype.
No gimmicks or flash-in-the-pan tactics.
Just great conversations with the brightest minds in local marketing.
A BrightLocal Podcast.
