Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
All content for AdVenture is the property of BidX and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
S3 E7 Navigating Amazon's Review Landscape: Insights from Shane Barker
AdVenture
34 minutes
1 month ago
S3 E7 Navigating Amazon's Review Landscape: Insights from Shane Barker
In this conversation, Shane Barker discusses the complexities of managing Amazon reviews, the challenges of removing negative feedback, and the importance of understanding customer feedback. He shares his journey in digital marketing and the founding of TraceFuse, a company dedicated to helping brands navigate the review landscape. The discussion also touches on the role of AI in streamlining review management and the future trends in e-commerce. Shane emphasizes the need for sellers to focus...
AdVenture
Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
