Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
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Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
S3 E4 Escaping Seller Support: How John Cavendish Built the Amazon Fix-It Team You Wish You Had
AdVenture
24 minutes
3 months ago
S3 E4 Escaping Seller Support: How John Cavendish Built the Amazon Fix-It Team You Wish You Had
Summary In this episode of the AdVenture Podcast, Joie Roberts interviews John Cavendish, founder of Seller Candy, who shares insights on the challenges Amazon sellers face, particularly with seller support and account health. John discusses the importance of managing seller central issues proactively, the emotional struggles sellers encounter, and the key elements for scaling an Amazon business sustainably. He also highlights the significance of hiring competent managers for remote teams and...
AdVenture
Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
