Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
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Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
S3 E1 Big Moves, Bigger Vision: Behind the BidX Acquisition with Worldeye’s CEO & BidX Co-Founders
AdVenture
33 minutes
5 months ago
S3 E1 Big Moves, Bigger Vision: Behind the BidX Acquisition with Worldeye’s CEO & BidX Co-Founders
In this episode, Joie Roberts hosts a discussion with the co-founders of BidX, Nadine Schoepper and Max Hofmann, along with Russ Hayward, CEO of Worldeye, to announce the acquisition of BidX by Worldeye. The conversation explores the qualities that make BidX a perfect fit for Worldeye, the importance of building a strong ecosystem for e-commerce sellers, and the role of AI in enhancing seller capabilities. The speakers share their excitement about the future, the integration of AI, and the co...
AdVenture
Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
