Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
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Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
S2 E9 Part 2: Evolving Strategies, AI Advantages, and PPC Essentials with Jamie Davidson
AdVenture
25 minutes
8 months ago
S2 E9 Part 2: Evolving Strategies, AI Advantages, and PPC Essentials with Jamie Davidson
In this conversation, Joie Roberts and Jamie Davidson discuss the evolving landscape of selling on Amazon, emphasizing the critical role of AI tools and the Amazon Marketing Cloud (AMC) in enhancing seller strategies. They explore how AI can be leveraged for product development, advertising, and personalized shopping experiences, while also addressing the transition from B2C to B2B sales. The discussion highlights the importance of staying updated with technological advancements to maintain a...
AdVenture
Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
