Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
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Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
S2 E8 Part 1: Evolving Strategies, AI Advantages, and PPC Essentials with Jamie Davidson
AdVenture
20 minutes
8 months ago
S2 E8 Part 1: Evolving Strategies, AI Advantages, and PPC Essentials with Jamie Davidson
In this episode, Joie Roberts interviews Jamie Davidson, an experienced Amazon seller, discussing the evolution of Amazon advertising, the importance of understanding PPC basics, and leveraging advanced advertising techniques. Jamie shares insights on the competitive landscape of Amazon, the necessity of adapting to changes in advertising strategies, and the role of AI and automation in gaining a competitive edge. The conversation emphasizes the importance of brand building and the need for s...
AdVenture
Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
