Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
All content for AdVenture is the property of BidX and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
S2 E7 Profit Perfected: Mastering Dynamic Pricing and PPC with Chad Rubin
AdVenture
32 minutes
8 months ago
S2 E7 Profit Perfected: Mastering Dynamic Pricing and PPC with Chad Rubin
In this episode, Chad Rubin, CEO of Profasee, discusses the intricacies of dynamic pricing for Amazon brands, emphasizing the role of AI in optimizing pricing strategies. He shares insights on how to leverage data for better pricing decisions, the importance of integrating PPC with pricing, and overcoming common challenges faced by sellers. Chad also reveals innovative pricing hacks and the evolution of pricing strategies in e-commerce, while balancing his personal life and professional aspir...
AdVenture
Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
