Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
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Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
S2 E14 Navigating Tariffs: A Guide for Amazon Sellers with Joie Roberts and Jamie Davidson
AdVenture
18 minutes
6 months ago
S2 E14 Navigating Tariffs: A Guide for Amazon Sellers with Joie Roberts and Jamie Davidson
Link to register for the PrimeTV webinar Ad: bidx.it/PrimeTVadsWebinar Summary In this episode of the AdVenture podcast, Joie Roberts and Jamie Davidson discuss the pressing issue of tariffs and their impact on Amazon sellers. They explore the importance of understanding tariffs, strategies to protect profit margins, and the necessity of working with trade experts. The conversation also highlights the benefits of diversifying suppliers and expanding into global markets, as well as leveraging ...
AdVenture
Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
