Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
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Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
S2 E13 The Micro-Influencer Advantage: Big Growth from Small Voices with William Gasner
AdVenture
30 minutes
6 months ago
S2 E13 The Micro-Influencer Advantage: Big Growth from Small Voices with William Gasner
Summary In this episode of the AdVenture podcast, Joie Roberts interviews William Gasner, CMO of Stack Influence, discussing the transformative power of micro influencers in e-commerce. They explore how smaller creators can drive significant ROI, the importance of building long-term relationships with influencers, and strategies for leveraging platforms like Amazon to enhance visibility and sales. William shares insights on the authenticity of influencer promotions, the timing of campaigns, a...
AdVenture
Summary In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions. Takeaways Creating demand instead of just capturing it is crucial. There are five levels of aud...
