In this episode of the AdTechGod Pod, host Ad Tech God interviews John Piccone, the Regional President of Adform Americas. They discuss John's extensive background in the ad tech industry, the importance of addressing the overlooked 40% of audiences, and how Adform's independence and transparency set it apart in a competitive market. John shares insights on the evolving landscape of digital advertising, the significance of data-driven marketing, and the future trends that excite him as they approach the fourth quarter. Takeaways John Piccone has a rich background in ad tech, having worked with major companies. Adform offers a full tech stack, providing various tools for advertisers. Understanding the 40% of users who are often overlooked is crucial for brands. Transparency in the programmatic marketplace is essential for building trust. Brands can achieve more with less by optimizing their advertising strategies. The fragmentation of channels complicates audience targeting for marketers. Adform's independence allows for a focus on brand needs over inventory sales. GDPR compliance gives Adform an edge in understanding privacy regulations. Brands need to adapt to changing dynamics in the advertising landscape. Incremental reach can be achieved without increasing budget size. Chapters 00:00 Introduction to Adform and John Piccone 02:55 John Piccone's Journey in Ad Tech 05:45 Addressing the Overlooked 40% Audience 08:23 The Role of Independence in Ad Tech 11:25 Looking Ahead: Innovations and Future Trends Learn more about your ad choices. Visit megaphone.fm/adchoices