In this conversation, Ari Stein, Senior Director of Programmatic Sales at SiriusXM Media, shares insights into the evolution of audio streaming, the growth of podcasting, and the changing landscape of audio advertising. He discusses his journey in the audio industry, the importance of company culture, and the future of audio in relation to AI. Ari emphasizes the growing demand for audio content and the unique opportunities it presents for marketers. Takeaways Ari Stein has been with SiriusXM Media for over 13 years, evolving from an account executive to a senior director. The audio industry has seen tremendous growth, particularly in podcasting and streaming. Audio advertising is becoming more recognized for its impact on both upper and lower marketing funnels. The shift from traditional media buying to digital audio is happening, but at a slower pace than desired. Smart speakers have significantly contributed to the growth of audio consumption. Audio provides a unique opportunity for brands to connect with consumers in a personal way. Company culture plays a crucial role in employee satisfaction and retention. The demand for audio content continues to grow, presenting opportunities for marketers. Ari believes in the importance of education in the audio space to drive recognition and investment. Balancing work and personal life is essential, and Ari finds motivation in his family and team. Chapters 00:00 The Evolution of Audio Streaming 02:48 Ari's Journey in the Audio Industry 05:19 The Growth of Podcasting and Its Impact 08:07 Understanding Audio Advertising 10:47 The Shift in Media Buying Behavior 13:41 The Power of Audio in Marketing 15:41 The Importance of Company Culture 18:02 The Future of Audio and AI 20:25 Balancing Work and Personal Life Learn more about your ad choices. Visit megaphone.fm/adchoices