In this episode, we invited Dan Rua. He is the CEO of Admiral. Previously, Dan spent decades in venture capital - mostly with media publishers.
One of the companies he backed was Grooveshark - a music streaming service. This is when he noticed that music enthusiasts were some of the early AdBlock adopters.
This led him to invest more into the problem and ultimately create Admiral to help publishers strengthen their relationship with visitors.
Here are some highlights from the episode:
00:00 - Introduction
05:31 - Are acceptable ads really solving ad blocking problems?
11:50 - Deep dive into visitor relationships
17:24 - First-party data and publishers
23:50 - Customer love and helping publishers grow
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