Ep. 51: MindSync: The Role of Empathy in Advertising

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AdTech Heroes - Interviews with Advertising Technology Executives

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55 episodes

3 days ago

On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

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Ep. 51: MindSync: The Role of Empathy in Advertising

AdTech Heroes - Interviews with Advertising Technology Executives

36 minutes 57 seconds

2 months ago

Ep. 51: MindSync: The Role of Empathy in Advertising

In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing.

Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact