Ep. 50: T&P: Integrating Creative, Data & Performance

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/8c/d5/cc/8cd5cc5c-b72a-7fb4-b290-50bd90c69305/mza_10829703070596490766.jpg/600x600bb.jpg

AdTech Heroes - Interviews with Advertising Technology Executives

Seedtag

55 episodes

4 days ago

On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

Business

RSS

All content for AdTech Heroes - Interviews with Advertising Technology Executives is the property of Seedtag and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/17406597/17406597-1707838890261-76ab2d16e63c4.jpg

Ep. 50: T&P: Integrating Creative, Data & Performance

AdTech Heroes - Interviews with Advertising Technology Executives

33 minutes 48 seconds

2 months ago

Ep. 50: T&P: Integrating Creative, Data & Performance

In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising.

Tom emphasizes the role of data in proving value, the shift in CMO perspectives towards commercial outcomes, and the need for collaboration between creative, media, and data teams.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact