Ep. 46: UM: When Branding Meets Performance

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AdTech Heroes - Interviews with Advertising Technology Executives

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55 episodes

3 days ago

On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

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Ep. 46: UM: When Branding Meets Performance

AdTech Heroes - Interviews with Advertising Technology Executives

30 minutes 3 seconds

5 months ago

Ep. 46: UM: When Branding Meets Performance

In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing.

Louise shares her unique career journey from engineering to media planning, insights gained from working in various countries. They discuss the importance of collaboration between branding and performance teams, the perception of ad tech across different markets, and the future of measurement and AI in advertising.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact