Ep. 43: Mastering CTV: Insights from MiQ

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AdTech Heroes - Interviews with Advertising Technology Executives

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55 episodes

3 days ago

On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

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Ep. 43: Mastering CTV: Insights from MiQ

AdTech Heroes - Interviews with Advertising Technology Executives

30 minutes 15 seconds

7 months ago

Ep. 43: Mastering CTV: Insights from MiQ

In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry.

The conversation covers key learnings from 2024, predictions for 2025, the enduring relevance of linear TV, and the growing performance marketing aspect of CTV. Stephen emphasizes the need for audience-first approaches and the role of MIQ's TV intelligence tool in navigating the CTV ecosystem.