In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers.
Key topics with timestamps:
00:00 - Introduction to Insights & Careers.
05:10 - Harmonizing Human Expertise & Technology for Rapid Insights.
06:59 - Navigating Media & Advertising Analytics Trends.
10:23 - Building Brand Loyalty Through Deep Consumer Understanding.
14:10 - Adapting Brands to Evolving Market Categories.
19:33 - Building a Meaningful Brand Difference for Growth.
21:19 - Innovative Strategies: Exploring New Market Spaces.
25:11 - The Rise of High-Quality Creative Digital Advertising.
29:41 - Innovative Storytelling: Diverse Approaches in Creativity.
33:34 - Heineken's "Boring Phone" Tackles Loneliness Epidemic.
36:05 - The Ultimate Superpower for Consumer Understanding.