Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

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AdTech Heroes - Interviews with Advertising Technology Executives

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55 episodes

3 days ago

On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

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Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

AdTech Heroes - Interviews with Advertising Technology Executives

41 minutes 50 seconds

1 year ago

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.

During the conversation, they discussed:

- How to build strategic partnerships.

- Ownership of the ad stack and who plays a role.

- Adaptability for success.