#29 | Rethinking CTV Measurement for the Streaming Age

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AdTech AI Files

Steven Ohrnstein from Viant Technology

30 episodes

5 days ago

Byte Size AdTech Insights for Those of Us Who Live in an AI World For AdTech marketers navigating the intersection of AI, Measurement, and CTV, this podcast delivers byte-sized insights to keep you ahead. Whether you're scaling campaigns, optimizing media spend, or decoding attribution, we break it down—fast, smart, and straight to the point. 🎯 Topics: Incrementality, Attribution, Growth Marketing, CTV, and more. #MarketingMeasurement #AdTech #AI #CTV #Attribution #GrowthMarketing #MediaBuying #MarketingStrategy

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#29 | Rethinking CTV Measurement for the Streaming Age

AdTech AI Files

8 minutes 55 seconds

6 months ago

#29 | Rethinking CTV Measurement for the Streaming Age

𝗟𝗶𝘃𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗶𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴’𝘀 𝗡𝗲𝘅𝘁 𝗕𝗶𝗴 𝗔𝗿𝗲𝗻𝗮 | Jon Schulz

https://www.linkedin.com/posts/jon-schulz-4780ba4_upfronts-ctv-livesports-activity-7318655564027215873-qDIg?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAOMQksB5Fgbm_qk5Eeo-7X6VF7Vp2IJNg8

Bold #Upfronts Predictions from an #IndustryVeteran — With a Twist | Tom Wolfe

https://www.linkedin.com/posts/tomhwolfe_upfronts-industryveteran-upfronts-activity-7315732919719784448-b_Ct?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAOMQksB5Fgbm_qk5Eeo-7X6VF7Vp2IJNg8

Rethinking CTV Measurement for the Streaming Age | Steven Ohrnstein