#13 | Contribution: The Future in AdTech Measurement, Today

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AdTech AI Files

Steven Ohrnstein from Viant Technology

30 episodes

5 days ago

Byte Size AdTech Insights for Those of Us Who Live in an AI World For AdTech marketers navigating the intersection of AI, Measurement, and CTV, this podcast delivers byte-sized insights to keep you ahead. Whether you're scaling campaigns, optimizing media spend, or decoding attribution, we break it down—fast, smart, and straight to the point. 🎯 Topics: Incrementality, Attribution, Growth Marketing, CTV, and more. #MarketingMeasurement #AdTech #AI #CTV #Attribution #GrowthMarketing #MediaBuying #MarketingStrategy

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#13 | Contribution: The Future in AdTech Measurement, Today

AdTech AI Files

4 minutes 18 seconds

8 months ago

#13 | Contribution: The Future in AdTech Measurement, Today

Mark My Words: Contribution Will Be the Future of AdTech Measurement

We’re wrapping up our beta offering, and the feedback has been phenomenal. It just makes sense.

Take a look at the chart below—see how CTV is undervalued in traditional attribution models?

Whether it’s Last Touch, First Touch, or Linear, they fail to capture the real impact of each channel. But Conversion Contribution? It tells a completely different story.

The industry is evolving, and it's time for measurement to evolve with it. Much more to come on this. 🚀

#AdTech #Attribution #CTV #MarketingMeasurement #ConversionContribution #AdTechAIFiles