#11 | Priorities: TTD vs DSP

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AdTech AI Files

Steven Ohrnstein from Viant Technology

30 episodes

6 days ago

Byte Size AdTech Insights for Those of Us Who Live in an AI World For AdTech marketers navigating the intersection of AI, Measurement, and CTV, this podcast delivers byte-sized insights to keep you ahead. Whether you're scaling campaigns, optimizing media spend, or decoding attribution, we break it down—fast, smart, and straight to the point. 🎯 Topics: Incrementality, Attribution, Growth Marketing, CTV, and more. #MarketingMeasurement #AdTech #AI #CTV #Attribution #GrowthMarketing #MediaBuying #MarketingStrategy

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#11 | Priorities: TTD vs DSP

AdTech AI Files

4 minutes 29 seconds

8 months ago

#11 | Priorities: TTD vs DSP

Viant often gets compared a lot to The Trade Desk. Yet the big things we're working on are so different... 🤔

The Trade Desk:

1. Scale

2. Prep for Google Exit

3. Promote & protect objectivity more

4. Leverage supply and demand imbalance

5. Make CTV most effective channel

6. Audio best year ever

7. Move 100% of clients to KoKai

8. Change the way industry manages Deals

9. AI

10. Simplify Retail Offering

11. Simplify TTD platform

12. Use more data

13. JBPs

14. Grow Product Success

15. Hire Sr. Leadership

Viant Technology:

1. CTV

2. Addressability

3. AI