Meet the Moment (ft.Stephanie Layser, AWS)

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AdTech AdTalk

Adam and Gareth

24 episodes

2 days ago

Buy Side Meets Sell Side. Live Q&A with CEOs telling the truth about where Ad Tech is headed.

Technology

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Buy Side Meets Sell Side. Live Q&A with CEOs telling the truth about where Ad Tech is headed.

Technology

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Meet the Moment (ft.Stephanie Layser, AWS)

AdTech AdTalk

1 hour 6 minutes 30 seconds

4 days ago

Meet the Moment (ft.Stephanie Layser, AWS)

In this "Meet the Moment" Halloween episode, hosts Adam Heimlich and Gareth Glaser welcome Stephanie Layser of AWS to unpack the industry-shaking announcement of AWS RTB Fabric.Stephanie explains how "customer obsession" led AWS to build a superstructure for ad tech containerization, designed to slash the massive "egress" costs that have historically plagued real-time bidding. They dive deep into how Fabric’s "modules" will lower the barrier to entry, break down integration queues, and create a more efficient, competitive ecosystem beyond the handful of dominant legacy platforms.The discussion also covers the failure of the 2013 App Nexus marketplace, the future of Prebid Server on Fabric, and how this new infrastructure differs from past attempts like BidSwitch. The show concludes with the debut of a new segment, "Postmortem," analyzing the week's spiciest ad tech social media posts.0:52 Halloween Intro & Sponsor: Pontiac1:47 Why We're Talking About "Fabric"2:32 The "Egress" Cost Problem4:44 The Rise of Containerization6:48 Welcome Stephanie Layser (AWS)7:51 The Origin Story of RTB Fabric11:14 What Are "Modules"?13:50 Failed Precedent: App Nexus Marketplace17:40 The Power of Filtering (for RMNs)22:48 How Fabric Architecture Works27:30 Q&A: Examples of Modules33:51 Hardball: How is this not BidSwitch?37:12 The Future of Prebid on Fabric41:54 Amazon Ads (DSP) as Launch Partner42:55 AWS Clean Rooms vs. AMC50:12 IAB Containerization Standard?51:38 New Segment: "Postmortem"51:58 Post 1: "Is RTB Dying?"57:29 Post 2: Spicy Take on Gartner1:00:40 Post 3: Who Created Bid Duplication?