Ex-Acquisition.com Director Tobias Allen on AI, Branding & Direct Response In this episode, Tobias Allen joins Dakota Hermes to talk about how AI is reshaping marketing, what brand really means in 2025, and why the fundamentals of persuasion never die. They break down what’s working in paid ads right now, how to think about brand vs. direct response, and how marketers can stay dangerous in the AI era. If you enjoyed this episode and want to keep up with all things advertising, be sure to ...
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Ex-Acquisition.com Director Tobias Allen on AI, Branding & Direct Response In this episode, Tobias Allen joins Dakota Hermes to talk about how AI is reshaping marketing, what brand really means in 2025, and why the fundamentals of persuasion never die. They break down what’s working in paid ads right now, how to think about brand vs. direct response, and how marketers can stay dangerous in the AI era. If you enjoyed this episode and want to keep up with all things advertising, be sure to ...
This 5-Step Ads Framework Will Fix Your ROAS (Based on $150M in Spend)
AdTalk by AdClass
42 minutes
1 month ago
This 5-Step Ads Framework Will Fix Your ROAS (Based on $150M in Spend)
Most ad accounts don’t stall out of nowhere (unless you literally only launched a set-and-forget way back in 2020). You need to know where to look and how to fix an underperforming account before it really causes a problem. Lucky for you, The AdClass 5-Step Diagnostic Playbook is here to save the day! Caleb, Dakota, and Matthew show how they audit and diagnose ad accounts to spot the true constraint fast: offer, funnel math, creative congruence, and signs of fatigue, audience strategy, and wo...
AdTalk by AdClass
Ex-Acquisition.com Director Tobias Allen on AI, Branding & Direct Response In this episode, Tobias Allen joins Dakota Hermes to talk about how AI is reshaping marketing, what brand really means in 2025, and why the fundamentals of persuasion never die. They break down what’s working in paid ads right now, how to think about brand vs. direct response, and how marketers can stay dangerous in the AI era. If you enjoyed this episode and want to keep up with all things advertising, be sure to ...
