Ex-Acquisition.com Director Tobias Allen on AI, Branding & Direct Response In this episode, Tobias Allen joins Dakota Hermes to talk about how AI is reshaping marketing, what brand really means in 2025, and why the fundamentals of persuasion never die. They break down what’s working in paid ads right now, how to think about brand vs. direct response, and how marketers can stay dangerous in the AI era. If you enjoyed this episode and want to keep up with all things advertising, be sure to ...
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Ex-Acquisition.com Director Tobias Allen on AI, Branding & Direct Response In this episode, Tobias Allen joins Dakota Hermes to talk about how AI is reshaping marketing, what brand really means in 2025, and why the fundamentals of persuasion never die. They break down what’s working in paid ads right now, how to think about brand vs. direct response, and how marketers can stay dangerous in the AI era. If you enjoyed this episode and want to keep up with all things advertising, be sure to ...
In 2025, high-ticket sales aren’t as simple as they used to be. With rising ad costs and a growing trust recession, buyers are more skeptical than ever. So how do you keep high-ticket conversions strong? One solution is low-ticket offers. A well-placed low-ticket product can serve as a bridge, building trust and qualifying serious buyers before they ever reach your high-ticket offer. But if you’re running only low-ticket, you might be stuck in a volume game with shrinking margins. In th...
AdTalk by AdClass
Ex-Acquisition.com Director Tobias Allen on AI, Branding & Direct Response In this episode, Tobias Allen joins Dakota Hermes to talk about how AI is reshaping marketing, what brand really means in 2025, and why the fundamentals of persuasion never die. They break down what’s working in paid ads right now, how to think about brand vs. direct response, and how marketers can stay dangerous in the AI era. If you enjoyed this episode and want to keep up with all things advertising, be sure to ...
