In this engaging podcast episode, we welcome Manoj Basnet, General Manager of Annapurna Media Network (AMN), a veteran with over 17 years of experience in news reporting, marketing, corporate strategy, and media management. Manoj Basnet shares his remarkable journey from Kantipur Media Group to leading one of Nepal’s top media houses, offering valuable insights into the evolving media landscape. He discusses the differences between print and TV audiences, the impact of digital disruption, and how AMN navigates challenges in advertising, branding, and audience engagement. From the role of storytelling in advertising to integrating social media influencers and driving innovation, this episode explores how traditional and digital media can coexist and thrive. Whether you're a media professional, marketing enthusiast, or simply curious about Nepal’s media evolution, this conversation is packed with strategic takeaways and forward-thinking perspectives.Subscribe to our YouTube Channel and Follow Us on All Platforms to stay inspired and informed. Instagram:( / adspodcast.np )Facebook:( / adspodcast.np )Host: Prashraya Ratna Tuladhar ( / prashrayaratna )Guest :Manoj Basnet ( / manoj-basnet-030278165 )Production Partner: YelloWorks Production ( / @yelloworkstv )Supported By: Bookverse Instagram: ( / bookverse.np ) Facebook:( / bookverse.np )Magazine Partner: WoW Magazine ( / magazine.wow )Luxury Tailoring Partner: Ratna Raaz ( //www.instagram.com/ratnaraaz.luxurytailoring/)Gifts Partner: Digital Printing System ( / dps.com.np ) Disclaimer:The views and opinions expressed on ads!podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of any organization, agency, or company mentioned. The content shared is for informational and entertainment purposes only and should not be considered professional advice. While we aim to provide accurate and up-to-date information, we encourage listeners to independently verify any details before making decisions based on the discussions.