From Customers to Brand Advocates: Direct Response vs. Branding

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Adspend with Ash Melwani and Rabah Rahil

Triple Whale Network

57 episodes

6 days ago

Welcome to Adspend, presented by Triple Whale! Hosted by Ash Melwani and Rabah Rahil, we dive into ecommerce marketing strategies and tactics for you to apply in your own business (and we also like to have fun 😉).

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From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander

Adspend with Ash Melwani and Rabah Rahil

1 hour 24 minutes 24 seconds

2 years ago

From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

In this episode of the Adspend Podcast, we sit down with Dylan Ander, Founder of SplitTesting.com, to explore the world of conversion rate optimization (CRO) and business success. Join us as we delve into key insights such as optimizing the entire funnel, avoiding emotional decision-making in marketing, and the continuous incremental optimization of landing pages. Discover how elevating your brand's website with satellite landing pages, combining direct response and branding strategies, and building meaningful relationships with customers can drive long-term success. Plus, we explore essential books for business growth and the exciting potential of self-adjusting websites powered by AI analytics. Tune in for a power-packed episode that will revolutionize your approach to CRO and business optimization.

Get in touch with our guest here: https://www.linkedin.com/in/dylan-ander-2287a6149/overlay/photo/

Check out https://splittesting.com/

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.