From Behavior to Believers: The Power of Emotional Brand Connection!

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Adspend with Ash Melwani and Rabah Rahil

Triple Whale Network

57 episodes

5 days ago

Welcome to Adspend, presented by Triple Whale! Hosted by Ash Melwani and Rabah Rahil, we dive into ecommerce marketing strategies and tactics for you to apply in your own business (and we also like to have fun 😉).

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From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger

Adspend with Ash Melwani and Rabah Rahil

1 hour 10 minutes 16 seconds

2 years ago

From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

Welcome to another exciting episode of Adspend! Today, we have the brilliant Sarah Levinger, a Performance Strategist, joining us. We dive deep into the fascinating world of brand influence and consumer behavior. From Barbie's culture-dominating collaboration to KFC's clever use of psychology for boosting sales, we explore the power of limited edition drops and how brands build on seasonal triggers to drive change. We also discuss the nuances of direct-to-consumer (DTC) marketing and the importance of community engagement for SaaS and luxury brands. Join us as we uncover the secrets to generating brand engagement, emotional connections, and long-term success in the ever-evolving advertising landscape! Don't miss out on the valuable insights shared in this episode!

Get in touch with our guest here: https://www.linkedin.com/in/sarahlevinger/

Oh. And before we forget...

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