American Eagle CMO Craig Brommers Runs Toward the Fire

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Adspeak

Adweek

10 episodes

3 months ago

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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American Eagle CMO Craig Brommers Runs Toward the Fire

Adspeak

43 minutes 5 seconds

6 days ago

American Eagle CMO Craig Brommers Runs Toward the Fire

American Eagle’s Sydney Sweeney campaign broke the internet, drove 1 million new customers, and sparked outrage—from eugenics accusations to presidential hot takes. American Eagle CMO Craig Brommers unpacks how the brand weathered the storm, what it couldn’t say during the quiet period, and whether he thought the discourse had any merit. Plus: Travis Kelce, Roblox, and what’s next after the most polarizing jeans ad Gen Z has ever seen.

Hosted on Acast. See acast.com/privacy for more information.