The SSP in the Shadows

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Adspeak

Adweek

32 episodes

5 days ago

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy.

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Marketing

Business

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All content for Adspeak is the property of Adweek and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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The SSP in the Shadows

Adspeak

26 minutes 55 seconds

2 months ago

The SSP in the Shadows

A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability.

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Hosted on Acast. See acast.com/privacy for more information.