Why are A-list celebrities like LeBron James and Lisa Kudrow shilling for a mobile game you’ve probably never played? In this episode, we dive into the bizarrely aggressive — and weirdly star-studded — ad campaign for Royal Kingdom, the game Reddit loves to hate. From Reddit rage to revenue revelations, we unpack how this unassuming app is outspending Hollywood and what it says about fame, mobile gaming, and the price of a paycheck. Buckle up — it’s more than just a game.