Today we have the co-founder of Rolling Loud, Tariq Cherif. In 2010, after noticing a discrepancy in hip hop representation in Florida, he and his partner set out to start Dope Entertainment and helped set the stage for many up and coming hip hop talent. In 2015, they founded Rolling Loud, starting as a one night concert, which has now become the world’s largest Hip Hop festival. He’s here to talk through the next phase of Rolling Loud and how their new Loudpunx NFTs will be the blueprint for all other festival passes.