Running Refined Media Group with Rachel Matos | Matching Creators with Brands

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Adeptus On Air

Adeptus Partners

143 episodes

1 day ago

Welcome to Adeptus On-Air, the show where we pull back the curtain on the strategies industry leaders leverage for their business and personal success. Each week, we do a top-down analysis of industries Adeptus has been on the cutting edge of for the last 30 years, including sports, business, and entertainment. Join us for real conversations with industry executives, entertainers, athletes, celebrity brands, and community stakeholders. We will be navigating the challenges facing various types of businesses and how our solutions-based collaborative problem-solving approach helps individuals and businesses alike solve their most pressing issues.

If you have any questions related to this podcast or have a request for what you would like to hear next, please email us at marketing@adeptuscpas.com. You can find us at adeptuscpas.com or follow us at @adeptuscpartnersllc.

Disclaimer: The views and opinions of podcast hosts and guests are solely their own and do not reflect the opinions of Adeptus. This podcast provides general information only and is not intended to constitute legal, tax, business, professional or personal advice.

All content for Adeptus On Air is the property of Adeptus Partners and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

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Running Refined Media Group with Rachel Matos | Matching Creators with Brands

Adeptus On Air

32 minutes

3 months ago

Running Refined Media Group with Rachel Matos | Matching Creators with Brands

Today on Adeptus On-Air, host Mike Hoffman chats with Rachel Matos, founder and CEO of Refined Media Group. Rachel shares how she went from working on early influencer campaigns in 2011 to building an agency that connects brands with creators and manages end-to-end digital marketing strategies. She explains how brands vet creators, the challenges of working with tight budgets in multicultural campaigns, and why authenticity often outperforms polish. Rachel breaks down how the TikTok algorithm rewards consistency, how creator funds and sponsorships work, and why legal disclosures matter in brand partnerships. Tune in to hear Rachel’s take on talent management, spotting up-and-coming creators, and how to build a long-term business as a content creator.