Fostering Growth Mindsets with Brenda Do | From Copywriting to Children’s Literature

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Adeptus On Air

Adeptus Partners

143 episodes

12 hours ago

Welcome to Adeptus On-Air, the show where we pull back the curtain on the strategies industry leaders leverage for their business and personal success. Each week, we do a top-down analysis of industries Adeptus has been on the cutting edge of for the last 30 years, including sports, business, and entertainment. Join us for real conversations with industry executives, entertainers, athletes, celebrity brands, and community stakeholders. We will be navigating the challenges facing various types of businesses and how our solutions-based collaborative problem-solving approach helps individuals and businesses alike solve their most pressing issues.

If you have any questions related to this podcast or have a request for what you would like to hear next, please email us at marketing@adeptuscpas.com. You can find us at adeptuscpas.com or follow us at @adeptuscpartnersllc.

Disclaimer: The views and opinions of podcast hosts and guests are solely their own and do not reflect the opinions of Adeptus. This podcast provides general information only and is not intended to constitute legal, tax, business, professional or personal advice.

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Fostering Growth Mindsets with Brenda Do | From Copywriting to Children’s Literature

Adeptus On Air

22 minutes

1 month ago

Fostering Growth Mindsets with Brenda Do | From Copywriting to Children’s Literature

Today on Adeptus On-Air, host James Walker chats with Brenda Do, a children’s author and a seasoned copywriter. Brenda shares how a simple moment with her young nephew spilling leftovers and immediately calling himself “stupid” sparked the idea for her debut picture book, “It's Okay Not to Know.” Drawing on her background in direct response copywriting, she explains how observing human behavior and studying growth mindset research led her to create a rhyming, inclusive story that encourages self-compassion and curiosity. She reflects on her choice to feature genderless, monster-like characters so every child can see themselves in the pages, and why adults reading along may need the message just as much as kids. Tune in to hear Brenda’s thoughts on social-emotional learning in schools, why effort should be celebrated as much as achievement, and how her book can serve as a tool for both families and companies alike.