On this episode of Adapt or Die: Transformative Leadership Conversations, former tech CEO-turned-executive coach Andreas Pettersson sits down with Ryanna Hammond—poet, author, and founder of All With Heart—to unpack the exact moment she realized she was building a life she didn’t want. Stuck in California traffic before sunrise and after dark, Ryanna asked a simple question: “Why am I doing this?” That moment of stillness launched a journey of radical self-honesty, micro actions, and unapolog...
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On this episode of Adapt or Die: Transformative Leadership Conversations, former tech CEO-turned-executive coach Andreas Pettersson sits down with Ryanna Hammond—poet, author, and founder of All With Heart—to unpack the exact moment she realized she was building a life she didn’t want. Stuck in California traffic before sunrise and after dark, Ryanna asked a simple question: “Why am I doing this?” That moment of stillness launched a journey of radical self-honesty, micro actions, and unapolog...
Theresa Bassett & The Diamond Group: From Settlement Stress to Scalable Success
ADAPT or die
37 minutes
2 months ago
Theresa Bassett & The Diamond Group: From Settlement Stress to Scalable Success
On this episode of Adapt or Die, executive coach Andreas Pettersson sits down with Theresa Bassett, CEO of The Diamond Group—a digital marketing and sales strategy firm that’s helped clients generate over $550 million in revenue. Theresa recounts a defining moment in 2015 when a legal settlement demanded she grow revenue by 80% in under 100 days—or risk losing everything. From launching 27 websites in four weeks to winning an international airport contract with no prior experience, she unpack...
ADAPT or die
On this episode of Adapt or Die: Transformative Leadership Conversations, former tech CEO-turned-executive coach Andreas Pettersson sits down with Ryanna Hammond—poet, author, and founder of All With Heart—to unpack the exact moment she realized she was building a life she didn’t want. Stuck in California traffic before sunrise and after dark, Ryanna asked a simple question: “Why am I doing this?” That moment of stillness launched a journey of radical self-honesty, micro actions, and unapolog...
