I’m Adam Walker a Biometrics consultant, and this is the Pharma Prescribed Podcast—where leaders, innovators, and hidden voices in healthcare open up. No soundbites. No spin. Just raw insight—one prescription at a time. In an industry driven by data, protocols, and pressure, we rarely pause to ask the human questions: What drives us? What breaks us? And what truths live behind the titles we wear?  Dr. Keith Berelowitz is the founder and CEO of PRX engage a platform designed to revolutionize how we engage and retain patients in clinical trials with over 20 years of experience in pharma and biotech research. Keith blends proven methodologies and AI powered solutions to tackle one of the industry’s most pertinent challenges, keeping patients at the heart of research. Before launching pRxEngage, Keith founded Patient Rx Limited, a consultancy founded on tech enabled trial optimization. He also served as operations and commercials director at Richmond Pharmacology. Where his leadership contributed to significant revenue growth and global recognition, his strategic acumen extends beyond business. He currently chairs the Fulham Research Ethics Committee and has advised groups like the CRO Early Phase Working Group and the CCRA executive committee. What sets Keith apart isn’t just his resume, it’s his relentless focus on ethical, effective, and human centered research. His platform is built to support multi-stakeholder collaboration, to personalize engagement, and to improve retention across diverse populations. In an era where up to 30% of patients drop out of clinical trials, Keith’s work is more than innovation, it’s intervention.