
No one trusts you. Yet.
In a world where anyone can start a brand, trust is your biggest advantage, and social proof is how you earn it.
In this episode, Avery breaks down how to use reviews, comments, and community interaction to make your ads more believable, your customers more confident, and your brand more human.
From reputation building to leveraging social proof across every stage of the funnel, this episode is your roadmap to making people actually believe you.
Trust isn’t bought. It’s built.
#AdventurousPodcast #DTC #SocialProof #BrandTrust #EcommerceMarketing #DigitalAdvertising #AdStrategy #CreativeTesting #MarketingTips
00:00 — Introduction and Why No One Trusts You (Yet)
02:45 — How DTC Changed Trust Forever
05:00 — You’re Not a Person, You’re a Brand
10:00 — Building Social Proof That Converts
20:00 — Turning Comments Into Conversions
26:00 — Trust Isn’t Bought. It’s Built.
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast