We’re in the thick of Q4.
AKA, the most chaotic, high-stakes, and exciting time of the year for ecommerce brands. In this episode, Avery breaks down the best practices for crafting sale ads that actually work during peak season.
From keeping your offer simple to balancing scrappy and polished creative, staying prepared for last-minute pivots, and nailing your post-click experience, this episode is your quick-hit checklist for ads that convert.
Breathe, simplify, and make it sell.
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0:00 — Introduction
2:00 — Keep It Simple: The Power of Clear Offers
7:00 — Build a Full Creative Range (Scrappy to Polished)
11:00 — Be Prepared: Ads for Every Scenario
14:00 — Don’t Forget Post-Click Strategy
18:00 — Slow Down, Analyze, and Enjoy Q4
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
