What’s the difference between UGC, CGC, and EGC—and why does it matter?
In this episode, we break down the “big three” of creator content:
🧍♀️ User-Generated Content (UGC): Authentic, messy, and made by real customers.
🎥 Creator-Generated Content (CGC): Polished, paid-for, and built with marketing goals in mind.💼 Employee-Generated Content (EGC): A rising star that’s human, honest, and powerful.
Avery shares how each content type works, when to use them, and what kind of results to expect—plus real-world examples from brands like Coach.
If you’re building a content strategy and want to know where to invest (and what to stop doing), this one’s for you.
Timestamps:
00:00 Understanding UGC, CGC, and EGC
02:00 Why creating content yourself matters
05:00 What makes good user generated content
10:00 Building community through UGC
14:00 Creator generated content vs UGC
18:00 Tips for original and high-performing CGC
22:00 Employee generated content examples
26:00 Why EGC works in organic and paid strategies
29:00 When to use each content type
Hashtags:
#UGC #CGC #EGC #UserGeneratedContent #CreatorMarketing #ContentStrategy #PerformanceMarketing #DTCMarketing #MarketingPodcast #BrandBuilding #EmployeeGeneratedContent #SocialMediaMarketing #AdCreative #DigitalMarketing #CreatorEconomy #MarketingTips #PodcastClip #MarketingInsights #ContentMarketing #ScaleWithContent
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