In this episode, we discuss:
- Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.
- The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech
- The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.
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In this episode, we discuss:
- Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.
- The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech
- The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.
CDPs, Agencies vs Consultancies, the In-Housing Trend, Emerging Ad Platforms
Ad Talk with GT Programmatic Consulting
22 minutes 58 seconds
6 years ago
CDPs, Agencies vs Consultancies, the In-Housing Trend, Emerging Ad Platforms
In this episode, we discuss:
- What it's like to leave ad tech (and come back again)
- State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD
- The in-housing trend and how specialist agencies can reverse this trend and benefit brands
- Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.
Ad Talk with GT Programmatic Consulting
In this episode, we discuss:
- Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.
- The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech
- The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.
