Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
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Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
UPDATE: Google Performance Max Is Even More Profitable For eCommerce Stores (With THESE New Changes)
Ad Spend Secrets: eCommerce Marketing Strategies
9 minutes
6 months ago
UPDATE: Google Performance Max Is Even More Profitable For eCommerce Stores (With THESE New Changes)
If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news! Google has just rolled out two game-changing updates that transform how eCommerce brands can optimise their Google Ads. In this episode, I share the two major Performance Max updates that eCommerce advertisers have been waiting for. The first update delivers channel performance breakdown, finally revealing exactly where your ad spend is going - whether it's search, s...
Ad Spend Secrets: eCommerce Marketing Strategies
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
