Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
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Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
Never Waste Ad Budget Again - The Core Platform Strategy That Works For Ecom Stores
Ad Spend Secrets: eCommerce Marketing Strategies
7 minutes
8 months ago
Never Waste Ad Budget Again - The Core Platform Strategy That Works For Ecom Stores
Facebook, TikTok, Google, Pinterest, or some other “must-try” platform… where should you be advertising your ecomm store? If you’re feeling overwhelmed by too many ad platform choices - In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting), shares where Shopify stores and ecom brands should invest their ad dollars and when. Beyond budget considerations, Luke unpacks the often-overlooked resource constraints that doom multi-platform strategies from the start. You’...
Ad Spend Secrets: eCommerce Marketing Strategies
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
