Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
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Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
IMPLEMENT NOW: New Performance Max Update Improves New Customer Targeting
Ad Spend Secrets: eCommerce Marketing Strategies
10 minutes
6 months ago
IMPLEMENT NOW: New Performance Max Update Improves New Customer Targeting
Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones. And this blind spot could be killing your growth (thanks, Google). In this episode of Ad Spend Secrets, Luke Smith reveals two game-changing updates to Google's Performance Max campaigns. These updates give advertisers and eCommerce brands unprecedented control over their targeting. The key issue with Performance Max has always been the "black box" nature - hidin...
Ad Spend Secrets: eCommerce Marketing Strategies
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
