Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
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Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners
Ad Spend Secrets: eCommerce Marketing Strategies
8 minutes
9 months ago
Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners
Think paying for your Shopify store brand name in Google Ads is burning money? Think again. Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store. In this actionable episode designed for ecommerce store owners, you'll discover: Why protecting your brand terms from competitors is more critical than everThe hidden ROI advantage of brand keyword campaignsHow to strategically update messaging during promotions and salesAdvanced audi...
Ad Spend Secrets: eCommerce Marketing Strategies
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead. The first case - the product required extra education that generic...
